Introducing the New Sun Belt Conference.
The Sun Belt Conference unveiled its new logo and brand after a nearly yearlong examination of the impact, sustainability and core values associated with the conference. “Together We Rise” is the new mantra for the conference and it is the foundation and essence of the contemporary logo that the league will begin using on July 1, 2013 - replacing the existing conference logo that has been in place since 1997.
It is a very exciting opportunity for us to display the opportunity and optimism that exists in the Sun Belt Conference as we move forward
The Sun Belt Primary Logo
The Sun Belt Conference is now empowered by a new brand identity that capitalizes on 4 key principles (AMBITIOUS, AUTHENTIC, LOYAL, ADVENTUROUS). In addition, a new identity will represent the reinvigoration of the Sun Belt Conference brand through several points of uniqueness:
Below is the acceptable presentation of the Sun Belt Conference full-color primary logo to be used for all digital applications. The primary identity will be used on court and field applications.
The New Sun Belt Primary Logo
The Sun Belt Secondary Logo
Below is the acceptable presentation of the Sun Belt Conference full-color secondary logo to be used for all digital applications.
A Complete Brand. School specific Logos
Sun Belt Conference institutions will feel ownership in the logo, as it has been designed in all of the school’s official colors. The new logo will appear on uniforms, fields and playing courts in each university’s colors. Below are individual samples of each school's SBC branded logo.